{"id":10445,"date":"2021-05-09T15:38:14","date_gmt":"2021-05-09T15:38:14","guid":{"rendered":"https:\/\/dailyrapidnews.com\/eng\/?p=10445"},"modified":"2021-05-09T15:38:14","modified_gmt":"2021-05-09T15:38:14","slug":"beer-shortage-fears-as-budweiser-and-heineken-hit-by-soaring-demand-as-pubs-reopen","status":"publish","type":"post","link":"https:\/\/dailyrapidnews.com\/eng\/2021\/05\/09\/beer-shortage-fears-as-budweiser-and-heineken-hit-by-soaring-demand-as-pubs-reopen\/","title":{"rendered":"Beer shortage fears as Budweiser and Heineken hit by soaring demand as pubs reopen"},"content":{"rendered":"
Budweiser and Heineken are the worst affected brewers amid a major beer shortage as demand soars after pubs reopened, it has been claimed.<\/p>\n
Retailers and wholesalers said there are supply issues on multiple core beer lines, with a shortage of drivers also part of the problem.<\/p>\n
It comes as pubs, bars and restaurants in England prepare to re-open for indoor trading from May 17 just weeks after the hospitality industry was allowed to begin serving al fresco.<\/p>\n
<\/p>\n
Experts had predicted the initial easing of lockdown on April 12 would see\u00a0punters sinking 92 pints a second\u00a0in their local boozers – and that strain on the industry appears to be showing already.<\/p>\n
Industry magazine\u00a0The Grocer\u00a0was told by one multi-convenience retailer a \u201cperfect storm\u201d of pressures is coming, with \u201ca lack of drivers, an aluminium shortage and brewers diverting beer into kegs for the reopening of the on-trade as opposed to canning it\u201d.<\/p>\n
Another said wholesalers were \u201cnot getting the allocations of stock they need and that\u2019s on top of the range reviews last year which resulted in rationalised ranges\u201d.<\/p>\n
While a buying group insider added distribution levels were \u201cas bad as 50% for some of the biggest brands following in-store audits\u201d.<\/p>\n
Heineken has reportedly been struggling to meet the increased demand in recent weeks with kegs of its Birra Moretti and Amstel particularly hard to come by.<\/p>\n
A Heineken spokesperson told the publication demand \u201ccontinues to surpass our most optimistic forecasts\u201d, adding that outlets that were trading again were \u201cselling up to 100% of pre-Covid levels\u201d.<\/p>\n
Meanwhile, Budweiser Brewing Group wholesale and convenience sales director Jessica Markowski, said the company is working to meet demand and hadn’t “seen any significant shortages”.<\/p>\n
\n
\n
\n
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But she added: “Some of our customers may be experiencing some delays, due to external factors including the shortage of drivers affecting the industry.”<\/p>\n
Combined with\u00a0Brexit, the pandemic has seen many EU nationals returning home, plenty of whom were hauliers, resulting in a shortage of drivers, according to reports.<\/p>\n
The Mirror has contacted Heineken and BBG for further comment.<\/p>\n<\/div>\n
Budweiser and Heineken are the worst affected brewers amid a major beer shortage as demand<\/p>\n","protected":false},"author":1,"featured_media":10447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"\n
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