{"id":16229,"date":"2022-05-11T19:49:22","date_gmt":"2022-05-11T14:49:22","guid":{"rendered":"https:\/\/dailyrapidnews.com\/eng\/?p=16229"},"modified":"2022-05-11T19:49:24","modified_gmt":"2022-05-11T14:49:24","slug":"netflix-will-begin-running-advertisements-in-october","status":"publish","type":"post","link":"https:\/\/dailyrapidnews.com\/eng\/2022\/05\/11\/netflix-will-begin-running-advertisements-in-october\/","title":{"rendered":"Netflix will begin running advertisements in October."},"content":{"rendered":"\n

Later this year, NETFLIX may release a new version of its app featuring adverts.<\/p>\n\n\n\n

According to a leaked business letter, a “cheaper” tier would be offered as early as October.<\/p>\n\n\n\n

Netflix revealed earlier this year that it was exploring creating a new low-cost Netflix membership within the next couple of years.<\/p>\n\n\n\n

This would be accomplished by showing advertisements to viewers (for the first time ever).<\/p>\n\n\n\n

The plan might cost as little as \u00a35.49\/$7.99 per month.<\/p>\n\n\n\n

According to a leaked Netflix letter obtained by The New York Times, the plans have been advanced, with a target launch date of October this year.<\/p>\n\n\n\n

“It’s a fast-paced, ambitious project.”<\/p>\n\n\n\n

Similar programmes are already available from competitors<\/a>.<\/p>\n\n\n\n

HBO Max, a Netflix competitor in the United States, charges $15 per month \u2013 or $10 with advertisements.<\/p>\n\n\n\n

Netflix is under pressure to attract new members after losing more than it gained for the first time in a decade earlier this year.<\/p>\n\n\n\n

Netflix is quoted as saying, “Every major streaming firm except Apple has or has announced an ad-supported service.”<\/p>\n\n\n\n

“People desire lower-cost solutions for good reason.”<\/p>\n\n\n\n

Netflix has already stated that it intends to take action against users who share accounts.<\/p>\n\n\n\n

It believes that 100 million houses share subscriptions, accounting for a significant portion of its 222 million members.<\/p>\n\n\n\n

Netflix has already started experimenting with charging in some places.<\/p>\n\n\n\n

Fans are outraged, with some threatening to cancel their memberships entirely.<\/p>\n\n\n\n

Netflix’s “Standard” plan costs \u00a310.99 a month in the UK and $15.49 in the US.<\/p>\n\n\n\n

However, industry insiders told last month that a lower package may cost up to 50% less.<\/p>\n\n\n\n

“Unquestionably, it has to be low enough to entice users to sign up and keep them engaged,” said Paolo Pescatore, a PP Foresight specialist media analyst.<\/p>\n\n\n\n

“As a result, they’ll be paying anywhere from 25% to 50% less than they are now.<\/p>\n\n\n\n

“It remains to be seen if it will be extended out across all current tiers, or whether this becomes the basic cheapest tier as a way to get people signed up, and then they may pay more for a premium experience,” Paolo told.”<\/p>\n\n\n\n

We also spoke with industry guru Michael Pachter, who concurred that a charge reduction was in the works.<\/p>\n\n\n\n

“Most services that give ad help charge half,” noted Pachter of Wedbush Securities in an interview.<\/p>\n\n\n\n

“However, Netflix might market a little less and charge a little more.”<\/p>\n\n\n\n

So I’d say between $7.99 and $9.99.”<\/p>\n\n\n\n

“With four 2-minute ad breaks \u2014 one pre-roll, three more at the 12, 24, and 36-minute markers,” he added.<\/p>\n\n\n\n

Tammy Parker of GlobalData, a third insider, predicted that Netflix would drop to roughly $10 per month in the United States, thanks to a $5 reduction.<\/p>\n\n\n\n

“For its ad-supported version, HBO Max gives a $5 monthly discount,” Tammy told.<\/p>\n\n\n\n

“As a result, I believe Netflix would be interested.<\/p>\n","protected":false},"excerpt":{"rendered":"

Later this year, NETFLIX may release a new version of its app featuring adverts. According<\/p>\n","protected":false},"author":11,"featured_media":16231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[663],"tags":[868,435],"class_list":["post-16229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-advertisements","tag-netflix"],"yoast_head":"\nNetflix will begin running advertisements in October.<\/title>\n<meta name=\"description\" content=\"This would be accomplished by showing advertisements to viewers. 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