McDonald’s will reopen its flagship location in Moscow’s Pushkin Square, where it first opened in Russia in January 1990.<\/p>\n\n\n\n
Former McDonald’s restaurants in Russia are reopening under new branding and ownership after the company announced its exit from the country last month.<\/p>\n\n\n\n
Russia Day, a patriotic holiday commemorating the country’s independence, will mark the start of the relaunch.<\/p>\n\n\n\n
It comes more than three decades after the hugely popular Western fast food chain arrived in Russia.<\/p>\n\n\n\n
The grand reopening will take place at the same flagship location in Moscow’s Pushkin Square, where McDonald’s first opened in Russia in 1982.<\/p>\n\n\n\n
The brand’s departure has become a powerful symbol of how Russia and the West are once again turning against each other.<\/p>\n\n\n\n
McDonald’s announced last month that it was selling its Russian restaurants to one of its local licensees, Alexander Govor. The transaction was one of the most high-profile business exits since Russia sent tens of thousands of troops into Ukraine on February 24.<\/p>\n\n\n\n
McDonald’s iconic ‘Golden Arches’ have been removed from locations in Moscow and St. Petersburg to make way for a new logo that features two fries and a hamburger patty against a green background.<\/p>\n\n\n\n
However, a branding expert has warned that there may be some challenges ahead.<\/p>\n\n\n\n
According to Peter Gabrielsson, Professor of International Marketing, it takes decades to build a brand.<\/p>\n","protected":false},"excerpt":{"rendered":"
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