{"id":18705,"date":"2022-06-14T20:16:41","date_gmt":"2022-06-14T15:16:41","guid":{"rendered":"https:\/\/dailyrapidnews.com\/eng\/?p=18705"},"modified":"2022-06-14T20:16:45","modified_gmt":"2022-06-14T15:16:45","slug":"ipl","status":"publish","type":"post","link":"https:\/\/dailyrapidnews.com\/eng\/2022\/06\/14\/ipl\/","title":{"rendered":"The media rights to the IPL were sold for a record-breaking $5.6 billion."},"content":{"rendered":"\n

The Indian Premier League, the world’s richest cricket competition, has sold streaming and TV rights for a record $5.6 billion (\u00a34.6 billion).<\/p>\n\n\n\n

According to AFP, Viacom18, which is backed by Indian billionaire Mukesh Ambani, has secured streaming for $2.6 billion.<\/p>\n\n\n\n

According to local media, Disney-owned Star India purchased TV rights for approximately $3 billion.<\/p>\n\n\n\n

The sum of the two deals is more than double the $2.4 billion paid by Star for the previous five seasons of the IPL. Two rights packages are still up for grabs.<\/p>\n\n\n\n

The winning bid for the TV rights for the next five seasons – a period that includes 410 IPL matches – was around $7.36 million (\u00a36.1 million) per game.<\/p>\n\n\n\n

The annual two-month competition’s digital streaming rights were sold for $6.4 million (\u00a35.3 million).<\/p>\n\n\n\n

In terms of cost-per-match, the figures place the IPL alongside the NFL in the United States and the English Premier League.<\/p>\n\n\n\n

The BCCI’s media rights auction for the IPL broadcast rights from 2023 to 2027 has media behemoths Viacom18, Mr Ambani’s joint broadcasting venture, Disney, and Sony India vying for a piece of the IPL pie.<\/p>\n\n\n\n

The auction, which began on Sunday morning, is now in its third day, with two more rights packages up for grabs: international broadcast of the IPL and non-exclusive rights to certain matches.<\/p>\n\n\n\n

Overall, the BCCI is expected to profit handsomely from the sale, which is expected to be worth more than $6 billion.<\/p>\n\n\n\n

The IPL is one of the world’s most watched sporting events.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Indian Premier League, the world’s richest cricket competition, has sold streaming and TV rights<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[1],"tags":[1455],"class_list":["post-18705","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-ipl"],"yoast_head":"\nThe media rights to the IPL were sold for a record-breaking $5.6 billion<\/title>\n<meta name=\"description\" content=\"The sum of the two deals is more than double the $2.4 billion paid by Star for the previous five seasons of the IPL.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dailyrapidnews.com\/eng\/2022\/06\/14\/ipl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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