TAIPEI – Apple Inc (AAPL.O) expects lower shipments of high-end iPhone 14 models than previously anticipated following a significant production cut at a virus-blighted plant in China, dampening its sales outlook for the year-end holiday season.<\/p>\n\n\n\n
Solid demand for the new iPhones has helped Apple remain a rare bright spot in the global tech sector that has been battered by spending cutbacks due to surging inflation and interest rates.<\/p>\n\n\n\n
But the Cupertino, California-based company has now fallen victim to China\u2019s rigorous zero-COVID-19 policy, which has already prompted many global firms including Estee Lauder Companies Inc (EL.N) and Canada Goose Holdings Inc (GOOS.TO), to shut their stores in China and cut full-year forecasts.<\/p>\n\n\n\n
“The facility is currently operating at significantly reduced capacity,” Apple said in a statement on Sunday without elaborating how much production has been impacted.<\/p>\n\n\n\n
“We continue to see strong demand for iPhone 14 Pro and iPhone 14 Pro Max models. However, we now expect lower iPhone 14 Pro and iPhone 14 Pro Max shipments than we previously anticipated,” it said.<\/p>\n\n\n\n
Reuters last month reported that production of Apple\u2019s iPhones could slump by as much as 30% at one of the world\u2019s biggest factories in November due to tightening COVID-19 curbs in China.<\/p>\n\n\n\n
Its main Zhengzhou plant in central China, which employs about 200,000 people, has been rocked by discontent over stringent measures to curb the spread of COVID-19, with many workers fleeing the site.<\/p>\n\n\n\n
Market research firm TrendForce said last week it has cut its iPhone shipments forecast for the December quarter by 2-3 million units, from 80 million previously, due to the troubles at the Zhengzhou plant, adding that its investigation of the situation found that the factory\u2019s capacity utilisation rates were now around 70%.<\/p>\n\n\n\n
Apple, which launched sales of the new iPhones in September, said customers will experience longer wait times to receive their new products.<\/p>\n","protected":false},"excerpt":{"rendered":"
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