{"id":7052,"date":"2021-03-21T15:07:11","date_gmt":"2021-03-21T15:07:11","guid":{"rendered":"https:\/\/dailyrapidnews.com\/eng\/?p=7052"},"modified":"2021-03-21T15:08:25","modified_gmt":"2021-03-21T15:08:25","slug":"from-basel-to-beeple-how-will-the-art-world-fare-post-pandemic","status":"publish","type":"post","link":"https:\/\/dailyrapidnews.com\/eng\/2021\/03\/21\/from-basel-to-beeple-how-will-the-art-world-fare-post-pandemic\/","title":{"rendered":"From Basel to Beeple: How will the art world fare post-pandemic?"},"content":{"rendered":"<p>The hubbub that descends each summer on a sleek exhibition hall in Basel, where collectors snap up art and hunt for hot-ticket new talent, is likely to be replaced this year by lines of socially distanced Swiss waiting for COVID-19 vaccines.<\/p>\n<p>The Herzog &amp; de Meuron building usually hosts one of the world\u2019s biggest art fairs in June, but last year\u2019s event was cancelled due to the coronavirus pandemic and this year\u2019s has been moved to September. The adjoining congress centre, meanwhile, has been turned into a vaccination hub.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7054\" src=\"https:\/\/dailyrapidnews.com\/eng\/wp-content\/uploads\/2021\/03\/From-Basel-to-Beeple-How-will-the-art-world-fare-post-pandemic-rapidnews.jpg\" alt=\"From-Basel-to-Beeple-How-will-the-art-world-fare-post-pandemic-rapidnews\" width=\"1200\" height=\"800\" srcset=\"https:\/\/dailyrapidnews.com\/eng\/wp-content\/uploads\/2021\/03\/From-Basel-to-Beeple-How-will-the-art-world-fare-post-pandemic-rapidnews.jpg 1200w, https:\/\/dailyrapidnews.com\/eng\/wp-content\/uploads\/2021\/03\/From-Basel-to-Beeple-How-will-the-art-world-fare-post-pandemic-rapidnews-300x200.jpg 300w, https:\/\/dailyrapidnews.com\/eng\/wp-content\/uploads\/2021\/03\/From-Basel-to-Beeple-How-will-the-art-world-fare-post-pandemic-rapidnews-1024x683.jpg 1024w, https:\/\/dailyrapidnews.com\/eng\/wp-content\/uploads\/2021\/03\/From-Basel-to-Beeple-How-will-the-art-world-fare-post-pandemic-rapidnews-768x512.jpg 768w, https:\/\/dailyrapidnews.com\/eng\/wp-content\/uploads\/2021\/03\/From-Basel-to-Beeple-How-will-the-art-world-fare-post-pandemic-rapidnews-675x450.jpg 675w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>The\u00a0art\u00a0world is reeling from the impact of lockdowns, travel bans and social distancing, and fairs like\u00a0Art\u00a0Basel suffered more than most. The business of buying and selling\u00a0art\u00a0is having to adapt to limit the damage.<\/p>\n<p>Global art sales fell 22 percent in 2020 to $50.1bn, UBS and Art Basel\u2019s Global Art Market Report published on Tuesday showed, the steepest market drop since the financial crisis of 2007-2008.<\/p>\n<p>But the picture was uneven, as buying by the ultra-wealthy, notably from Asia, held up.<\/p>\n<p>In contrast to the 2007-2009 financial crisis, when many of the world\u2019s rich lost money, the super-rich have become richer during the pandemic as financial stimulus and volatile markets served to increase their fortunes.<\/p>\n<div id=\"aljazeera_incontent_dynamic1\" class=\"fs-dynamic up-show\" data-slot=\"complete\" data-guard-element=\"true\" data-google-query-id=\"CPap1MDTwe8CFZLJ3godD-gITw\">\n<div id=\"google_ads_iframe_\/15184186\/aljazeera_incontent_dynamic_0__container__\" class=\"\">\n<p><iframe loading=\"lazy\" id=\"google_ads_iframe_\/15184186\/aljazeera_incontent_dynamic_0\" title=\"3rd party ad content\" src=\"https:\/\/0eb063fb58c57c41d767dc365878f52a.safeframe.googlesyndication.com\/safeframe\/1-0-37\/html\/container.html?upapi=true\" name=\"\" width=\"728\" height=\"90\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" sandbox=\"allow-forms allow-popups allow-popups-to-escape-sandbox allow-same-origin allow-scripts allow-top-navigation-by-user-activation\" data-is-safeframe=\"true\" data-load-complete=\"true\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<div class=\"upo-label\">AD<\/div>\n<\/div>\n<\/div>\n<p data-inc=\"1\">Big auction houses, led by Sotheby\u2019s and Christie\u2019s, were already used to telephone bidding and online sales, and so could pivot relatively easily to appeal to cash-rich clients.<\/p>\n<p>Both reported an overall dip but saw record online activity and resilience among Asian buyers, while pre-pandemic trends of interest in Black, female and living\u00a0artists were reinforced.<\/p>\n<p>This year, they hope to build on that, capitalising on an influx of young collectors who have found the online world more accessible than old-style auction rooms, and as more traditional buyers yearn to return to the real world.<\/p>\n<p>\u201cThere is enormous pent-up demand for experiences and even spending, once there\u2019s a bit more stability and predictability,\u201d Sotheby\u2019s Chief Executive Charles Stewart told Reuters news agency.<\/p>\n<p>\u201cWe have the potential for just the biggest boom for a period of time, assuming that we get to a place where people are comfortable leaving their house.\u201d<\/p>\n<p data-inc=\"2\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7056\" src=\"https:\/\/dailyrapidnews.com\/eng\/wp-content\/uploads\/2021\/03\/From-Basel-to-Beeple-How-will-the-art-world-fare-post-pandemic-rapidnews-dailyrapidnews.jpg\" alt=\"From-Basel-to-Beeple-How-will-the-art-world-fare-post-pandemic-rapidnews\" width=\"1200\" height=\"800\" srcset=\"https:\/\/dailyrapidnews.com\/eng\/wp-content\/uploads\/2021\/03\/From-Basel-to-Beeple-How-will-the-art-world-fare-post-pandemic-rapidnews-dailyrapidnews.jpg 1200w, https:\/\/dailyrapidnews.com\/eng\/wp-content\/uploads\/2021\/03\/From-Basel-to-Beeple-How-will-the-art-world-fare-post-pandemic-rapidnews-dailyrapidnews-300x200.jpg 300w, https:\/\/dailyrapidnews.com\/eng\/wp-content\/uploads\/2021\/03\/From-Basel-to-Beeple-How-will-the-art-world-fare-post-pandemic-rapidnews-dailyrapidnews-1024x683.jpg 1024w, https:\/\/dailyrapidnews.com\/eng\/wp-content\/uploads\/2021\/03\/From-Basel-to-Beeple-How-will-the-art-world-fare-post-pandemic-rapidnews-dailyrapidnews-768x512.jpg 768w, https:\/\/dailyrapidnews.com\/eng\/wp-content\/uploads\/2021\/03\/From-Basel-to-Beeple-How-will-the-art-world-fare-post-pandemic-rapidnews-dailyrapidnews-675x450.jpg 675w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p data-inc=\"2\">For Christie\u2019s, 2021 has seen spectacular confirmation of the potential to create wealth from the virtual world as it hosted a record-breaking $70m digital artwork sale this month.<\/p>\n<p>In an online auction held over 14 days, bids on the work by US artist Beeple started at $100 and accelerated dramatically, with 22 million visitors tuning in for the final minutes of bidding.<\/p>\n<p>Christie\u2019s plans to follow up on the success with further sales of non-fungible tokens (NFTs), or\u00a0artworks that exist only in digital form.<\/p>\n<p>More people appear to be willing to purchase\u00a0artworks online without seeing the real thing first.<\/p>\n<p>\u201cWhat we have observed is the simple behavioural truth that collectors are more willing than ever before to buy from an image,\u201d said Rachel Lehmann, co-founder of Lehmann Maupin, which has galleries around the world.<\/p>\n<p>But she added that the digital space presented a challenge for\u00a0artists and\u00a0artworks that don\u2019t translate well into an online image.<\/p>\n<h2>Winner takes all<\/h2>\n<p>For German artist ANTOINETTE, lockdown was not all bad: the cancellation of public events allowed her an extended stay in the east German castle of Merseburg, where she was working.<\/p>\n<p>Using only pencils, she is creating intricate drawings on five-metre-high panels that form part of a multi-year project on European cultural identity entitled \u201cALTAR of Europe\u201d.<\/p>\n<p>Socially-distanced locals can watch her work through the windows, and ANTOINETTE said they had become her network.<\/p>\n<p>\u201cI\u2019ve come to feel like a part of the community,\u201d the artist told Reuters news agency.<\/p>\n<p>But if she is fulfilled\u00a0artistically, financially her situation is perilous, as commissions such as portraits have dried up during the pandemic.<\/p>\n<p data-inc=\"4\">Smaller galleries are also struggling, experts say, because the pandemic has accelerated the concentration of the art world into fewer hands \u2013 very wealthy buyers and high-profile and established sellers.<\/p>\n<p>\u201cCompared to the last recession, when everybody\u2019s wealth went down, in this one billionaire wealth has really risen,\u201d\u00a0art\u00a0economist Clare McAndrew, who authored the\u00a0Art\u00a0Market report, said.<\/p>\n<p>\u201cThese things are good for art sales \u2026 But it does bring us back to our old problem of the infrastructure being very top heavy and kind of winner takes all.\u201d<\/p>\n<p>The UBS and Art Basel report found fairs accounted for 43 percent of art dealers\u2019 sales in 2019 but only 22 percent in 2020, just under half of which were generated by digital events.<\/p>\n<p>\u201cThe digital world is concentrating buying on what is fashionable [on social media] and through the big galleries that employ more than 100 people,\u201d said James Mayor, who has run the Mayor Gallery in London since taking it over from his father in 1973.<\/p>\n<div id=\"aljazeera_incontent_dynamic5\" class=\"fs-dynamic up-show\" data-slot=\"complete\" data-guard-element=\"true\" data-google-query-id=\"CMnFxsbTwe8CFcTT3god-8sMRg\">\n<p data-inc=\"5\">Although he always attended\u00a0Art\u00a0Basel, he has avoided its digital offerings, which he says are no substitute for the real-life event. Some others agree.<\/p>\n<p>\u201cSo far, digital formats have not replaced this as we benefit from face-to-face interaction and the atmosphere of a physical fair,\u201d Stefan von Bartha, director at Basel-based gallery von Bartha, told Reuters news.<\/p>\n<p>It is not just galleries that suffer.<\/p>\n<p>During a normal year, Art Basel\u2019s nearly 100,000 visitors to the city help boost hotel-room occupancy to almost full capacity during the first four days of the fair, or by some 35 percent to 60 percent over average levels over the week, Basel\u2019s tourism office said.<\/p>\n<h2>Soul searching<\/h2>\n<p>Galleries and advisers interviewed by Reuters news anticipated a recovery in demand for fairs and art tourism post-pandemic.<\/p>\n<p>Art\u00a0Basel has scheduled a fair in Hong Kong for late May. Other major fairs, including TEFAF and Frieze, have said they expect to proceed with live fairs in some format later this year, complemented by digital participation.<\/p>\n<p data-inc=\"6\">But even before the COVID-19 crisis, some said there were too many fairs, and galleries and collectors say they will be more selective, sticking to the more local focus they have experienced over the last year.<\/p>\n<p>In Hong Kong, galleries report strong business as China made an early recovery from the pandemic and the appetite for contemporary Chinese\u00a0art\u00a0grows.<\/p>\n<p>\u201cPeople have become very used to the extravagance of big fairs and big biennales celebrated in so many major cities,\u201d Leo Xu, senior director at David Zwirner Hong Kong, said. \u201cHonestly, I don\u2019t miss that.\u201d<\/p>\n<p>The gallery, one of Zwirner\u2019s six international locations, managed to increase sales in 2020, Xu said, primarily through outreach to wealthy, tech-savvy Chinese.<\/p>\n<p>Also in Hong Kong, the Villepin gallery, run by former French Prime Minister Dominique de Villepin and his son Arthur, opened in March last year at the height of pandemic lockdown and said it had done \u201cvery well\u201d.<\/p>\n<div id=\"aljazeera_incontent_dynamic7\" class=\"fs-dynamic up-show\" data-slot=\"complete\" data-guard-element=\"true\" data-google-query-id=\"CP6nmcfTwe8CFY8V0wodx2oFTA\">\n<div class=\"wysiwyg wysiwyg--all-content\">\n<p data-inc=\"7\">In New York, gallery owners said there were positives, including a much-needed reassessment that might mean peripheral\u00a0art\u00a0fairs disappear, while\u00a0Art\u00a0Basel will almost certainly bounce back.<\/p>\n<p>Sean Kelly, who runs a contemporary\u00a0art\u00a0gallery in New York, said the loss of\u00a0art\u00a0fair revenues has been offset by cost savings from not attending.<\/p>\n<p>\u201cWe have to start\u00a0thinking about the cost of the\u00a0art\u00a0fairs and I don\u2019t mean the financial cost. I mean the physical and environmental cost,\u201d he said.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The hubbub that descends each summer on a sleek exhibition hall in Basel, where collectors<\/p>\n","protected":false},"author":1,"featured_media":7053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-7052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From Basel to Beeple: How will the art world fare post-pandemic?<\/title>\n<meta name=\"description\" content=\"The hubbub that descends each summer on a sleek exhibition hall in Basel, where collectors snap up art and hunt for hot-ticket new talent\" \/>\n<meta name=\"robots\" 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