Maryam Nawaz okays tourism plan, launches ‘Magnificent Punjab’ app

Punjab Chief Minister Maryam Nawaz chaired a high-level meeting, granting principle approval for the province’s largest and most comprehensive tourism plan. Under this initiative, 170 tourist sites and trails across Punjab will be developed, restored, and renovated to promote the province’s cultural and historical heritage.

As part of the initiative, the Punjab government is set to launch the province’s first-ever tourism app, ‘Magnificent Punjab’, which will provide virtual tours of 170 tourist spots.

The app will offer various tourism-related services, including travel bookings, hotel reservations, online food delivery, and additional tourism services. It will also feature chatbot integration to provide instant travel-related information to users.

The tourism plan focuses on promoting religious, historical, and archaeological tourism across Punjab. To offer visitors an immersive cultural experience, the government will establish ‘Tourist Villages’ in key locations.

Additionally, Punjab’s first-ever tourism trails will be developed, including the Walled City of Lahore, Mall Road, GT Road’s Mughal heritage, and Sikh tourism sites in Eminabad and Gujranwala.