Priyanka Chopra Jonas Launches Haircare Product, Anomaly, All for $6

Priyanka Chopra Jonas Launches Haircare Product, Anomaly, All for $6

Priyanka Chopra Jonas has decided to spread her wings into the world of haircare with her own ethically sourced and packaged line named ANOMALY.

priyanka-chopra-anomoly-rapidnews-rapid-newsThe White Tiger star took to Twitter to announce the news and admitted, “This is ANOMALY. What a surreal moment to introduce you to the first brand I have ever created! For the last 18 months I have worked alongside my partners at Maesa toward the day when we could share our labour of love with the world & I can’t believe that time has finally arrived.


“I’ve tried a lot and learned a lot about haircare over the years…what gave me great hair days, what didn’t, and everything in between…and I have infused that into a collection of products that gives your hair the TLC it deserves.”

In her Twitter thread, Priyanka also gave an in-depth look into pricing and sourcing, adding how “Our formulas are vegan and clean, with high performance ingredients, and our bottles are made from a 100% plastic trash from our oceans and landfills. Oh, and btw, its’s $5.99!

“We are democratizing sustainable beauty, because access to it should not cost us the Earth and should be available to all. Dropping Jan 31st, exclusively at @Targe in the US and internationally later in the year!”

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