McDonald’s will reopen in Russia under new branding, with the fast-food restaurant sharing the same logo.

McDonald’s will reopen its flagship location in Moscow’s Pushkin Square, where it first opened in Russia in January 1990.

Former McDonald’s restaurants in Russia are reopening under new branding and ownership after the company announced its exit from the country last month.

Russia Day, a patriotic holiday commemorating the country’s independence, will mark the start of the relaunch.

It comes more than three decades after the hugely popular Western fast food chain arrived in Russia.

The grand reopening will take place at the same flagship location in Moscow’s Pushkin Square, where McDonald’s first opened in Russia in 1982.

The brand’s departure has become a powerful symbol of how Russia and the West are once again turning against each other.

McDonald’s announced last month that it was selling its Russian restaurants to one of its local licensees, Alexander Govor. The transaction was one of the most high-profile business exits since Russia sent tens of thousands of troops into Ukraine on February 24.

McDonald’s iconic ‘Golden Arches’ have been removed from locations in Moscow and St. Petersburg to make way for a new logo that features two fries and a hamburger patty against a green background.

However, a branding expert has warned that there may be some challenges ahead.

According to Peter Gabrielsson, Professor of International Marketing, it takes decades to build a brand.